Non-Executives for Marketing Cheshire

Remuneration: Unremunerated

Time Commitment: 2 days per month for the main Board; 1 day per month for LEP Board Sub-Committees and Marketing Cheshire

Location: Candidates must have a strong connection, such as living and/or working in Cheshire and Warrington

Local Enterprise Partnerships (LEPs) are increasingly integral to the delivery of the Government’s Industrial Strategy, a point underlined by ‘Strengthened Local Enterprise Partnerships’ which was published by the Government last summer and included, amongst other things, commitments that the Government would ensure that LEPs are securely placed to drive growth through the development of Local Industrial Strategies, and that it would form  a ‘Council of Local Enterprise Partnership Chairs’ chaired by the Prime Minister.

The increasing amount of business being undertaken by the LEPs means that there are now a number of opportunities to join the Cheshire and Warrington LEP, either on the main Board,  on the Board of Marketing Cheshire (a subsidiary of the LEP), or one of the sub-committees which discharge most of the day-to-day work of the LEP, including on issues such as  investments into the Enterprise Zone or the provision of training for young people.

Cheshire and Warrington has the best performing economy in the North of England and one of the most successful and fastest growing economies in the country.  It wants to go further and has ambitious plans to have a £50bn economy for Cheshire and Warrington by 2040, delivering 139,000 new homes and 127,000 new jobs.  The Cheshire & Warrington LEP is central to realising this ambition.   Established in 2011 as a partnership between the private-sector and local authorities, with a private sector Chair and a majority of private sector Board members, the LEP is responsible for setting the strategic direction for the Cheshire and Warrington economy and controlling an investment programme of around £½bn.  It has a strong business voice and engages directly with government with the aim of making Cheshire and Warrington the best place to do business in the UK.  In early 2019 Marketing Cheshire, the Destination Management Organisation (DMO) for Cheshire and Warrington, became a subsidiary of the LEP, formalising the already close working relationship between the two organisations.

The LEP Board currently comprises 15 members from across the private and public sectors in Cheshire and Warrington and represents a range of skills and economic sectors.   Three vacancies have arisen on the main LEP Board, two on the Marketing Cheshire Board, and fourteen on a number of Board sub-committees which are being strengthened to allow them to assume delegated responsibility for key elements of the LEP’s programme.  The LEP is therefore seeking to recruit high quality representatives from the business community (including the voluntary sector) to provide the support and challenge needed to realise the LEP’s exciting strategic plans.  We are looking for individuals who are prepared to bring their experience, expertise and networks to shape the strategic agenda of this exciting sub-region.    

Main LEP Board Vacancies (3 vacancies)

Of the vacancies on the main Board, one is arising because Dr Pete Waterman is stepping down due to the demand of his other business commitments.  The LEP would be keen to recruit someone who has a strong grasp of strategic transport issues, infrastructure requirements and delivery of complex transport schemes.  Another is arising because Meredydd David, former Principal at Reaseheath College, has reached the end of his term.  The LEP is therefore keen to recruit someone who is able to provide an excellent understanding of the Further Education sector and the skills needs of young people.  The final position is arising because Gary Steen, Chief Technology Officer at Talk Talk, has stepped down due to his other business commitments.  The LEP is looking to replace Gary with someone whose skills, experience and expertise complements those of the other Board members.

Marketing Cheshire Board (2 vacancies)

This Board sets the strategic vision and leadership across destination management, marketing and communications in Cheshire and Warrington. 

As the official Tourist Board for the region, though no longer focussing on tourism alone, this business-led Board has a focus on promoting Cheshire and Warrington as the place to visit, live, work and invest.  It is private sector led – supported by public stakeholders – with the ability to make decisions and influence others.

It has overall strategic responsibility for place-marketing and promotion across Cheshire and Warrington and is a subsidiary company of Cheshire and Warrington LEP.  The Marketing Cheshire Board will oversee the marketing and communications activity of the LEP, promoting the region as the best place in the UK to live, work and invest, as well as providing the destination management functions associated with a Tourism Board.

Going forward, the Board is also likely to increase its role in the strategic development of the visitor economy sector, with a particular focus on interventions to increase the productivity of the sector.  To provide this leadership, members of the Board will have access to appropriate intelligence/data from across the business landscape as well as support from national programmes, such as the Digital Skills Partnership with the Department for Digital, Culture, media and Sport.

All investment and key decisions (within defined delegations) will be made by this Committee across this agenda.

Board Sub-Committee Roles 

The Government is asking LEPs to take on increasing amounts of responsibility.  To manage its workload, and to ensure decisions are taken quickly and efficiently, the Board has decided to delegate some of its responsibilities to its sub-committees.  The Chair and Deputy Chair of the sub-committees will be members of the main Board, but the LEP is looking to recruit a number of additional committee members from the private sector to help make decisions on issues such as investing in the development of Cheshire and Warrington’s Enterprise Zone, ensuring that businesses get the help and support they need from the LEP’s Growth and Skills Hub, or funding the purchase of equipment for the sub-region’s training providers.  Short descriptions of the role of each of the sub-committees are attached.  We also have one vacancy on our Scrutiny Committee, which scrutinises all of the LEP’s work, operating in a manner not unlike Parliament’s Public Accounts Committee.

Person Specification

For all of the Board and Committee roles we are looking for passionate champions of Cheshire and Warrington drawn from across the business community with a clear vision for how the economy in Cheshire and Warrington should develop.  Candidates will have a detailed understanding of at least one sector important to the sub-regional economy.  Well networked within Cheshire and Warrington, and ideally also at national level, you will be a passionate champion of Cheshire and Warrington with high level influencing skills.  A collaborative team player, willing to work with the public sector, you will understand the need to represent not only your own business sector, but business in general.  Your relationship management and networking skills will be of the highest order and you must be open to difference, with strong listening and questioning skills.  We are also keen to bring greater diversity onto the Board and are therefore keen to encourage applications from under-represented groups.

Download the appendices here.

Please reply by submitting a CV and short covering letter demonstrating how you meet the requirements of this role to Mark by 31 March 2019. 

Alternatively, for an informal and confidential discussion please call Philip Cox (CEO of the LEP) on 01606 812280 or Mark Livesey (Deputy CEO of the LEP and CEO of Marketing Cheshire) on 07947 850019.