Rachel joined Marketing Cheshire from Hemisphere Design and Marketing Consultants where she led a number of major projects, including the development and implementation of a new brand identity for Manchester’s European City of Science. Prior to that she was Director of Marketing and Deputy CEO of Marketing Manchester, where she led campaigns ranging from the city’s involvement in the FA’s bid for England to host the World Cup in 2018 or 2022, and the ‘I love MCR’ campaign developed in response to the Manchester riots in August 2011.

Rachel’s appointment to Marketing Cheshire, a post which is jointly funded by Chester Zoo and Chester Racecourse, is part of a drive to raise the profile of Chester and Cheshire as a visitor destination and ensure the area capitalises on the opportunities brought about by Brexit, such as the growth of domestic tourism and the opportunity to target new markets in international tourism.