Marketing Cheshire, in partnership with CH1 Chester BID, launched a digital campaign during the first week of the school summer holidays, to show visitors all the ways that they can go #ChesteringAround this summer.
The campaign aims to capitalise on the staycation market and raise the profile of Chester as a short break destination through a series of eye-catching images that connect Chester’s assets together in a playful and memorable way.
Supported by a series of vox-pops filmed at key attractions in and around the city, the campaign will showcase the wide range of ways that visitors can make the most of a short break in Chester, from the zoo to Storyhouse to a tour of the talking walls.
Whether it’s the opening of the castle, the chance to catch a pokemon, or the world-class contemporary sculpture exhibition at Chester Cathedral, there have never been more reasons to visit Chester. The campaign aims to celebrate the playful side of the city and its surrounding attractions, encouraging visitors to come and experience it for themselves, especially with a growing number of people looking to stay in the UK this summer.
Target audiences include couples and families looking for a UK short break destination, predominately in the South East because of the strong train links between London and Chester, but also visitor’s closer to home who may have only considered the city as a place for day trips previously.