Working with Cheshire West and Chester Council we have secured grant funding for a new pilot project that brings together England’s premier racecourses, along with the luxury product offering available in their vicinity.
The funding is aimed at testing suitable overseas markets and ultimately boosting the visitor economy. It is one of a number of successful projects to receive funding from the UK Government’s £40 million Discover England Fund administered by VisitEngland.
As lead partner, the Council will be working closely with key partners including Marketing Cheshire to deliver this project, scoping the relevant audiences and target markets to ensure that itineraries are developed with maximum potential pull.
The partnership will also work closely with the travel trade to assess what offers there currently are in terms of attracting international visitors to racing in the UK, as well as testing the competition from other markets.