Marketing Cheshire funding success

Marketing Cheshire, the destination management organisation for Chester & Cheshire, has been successful in securing investment from the Discover England Fund as part of England’s Historic Cities and for its ‘Brilliant Science’ project.

As part of the England’s Historic Cities consortium Marketing Chester, will play a central role in delivering a £1million project to encourage more US visitors to explore regional England. ‘The Collection’ brings history to life through story-telling enhanced by augmented reality and will feature itineraries that link the cities by rail, making it easy to plan and book a multi-destination trip. Delivered through the historic cities app, it will act as a central point for local information that highlights places to eat and stay alongside trips, tours and travel options.

Marking the first time that England’s Historic Cities have collaborated in this way, The Collection is one of a number of successful projects to receive funding from the UK Government’s £40 million Discover England Fund. The Fund is administered by VisitEngland and aims to ensure that England stays competitive in the rapidly growing global tourism industry, by offering world-class English tourism products to the right customers at the right time. The Fund is a central government funded programme of activity, supported by match funding by partners in the public and private sectors.”

Nicola Said, Commercial Director of Marketing Cheshire said “Heritage is a huge draw for US visitors to England. The Collection will enable Chester to share our amazing stories through cutting edge technology, and bring the city wider exposure to this important international market”

In addition to the Historic Cities project, Marketing Cheshire has also been successful in another project named ‘Brilliant Science’. Working with Marketing Manchester and Visit Stoke, the project aims to showcase the region’s science tourism assets and encourage delegates attending scientific conferences to stay a little longer and experience what the area has to offer. The project will be creating new itineraries and developing new experiences at our science tourism attractions.

Nicola added “We are thrilled to have secured investment from the Discover England Fund. England’s Historic Cities represents some of the best experiences that England has to offer to international visitors and we can’t wait to bring them to the attention of the US market. In terms of the Brilliant Science project, Cheshire has such a rich science heritage with key assets such as Jodrell Bank and Chester Zoo being both tourism attractions and at the top of their scientific field. It is exciting to have the opportunity to work on a new way of bring visitors to our area.”

VisitEngland Chief Executive Sally Balcombe, said:
“The calibre of submissions reflects the innovation in product development thriving across the country’s tourism landscape. The successful projects will boost international and domestic visitor growth creating a step-change in the industry and spreading the economic benefits of tourism across England.”
“England’s Historic Cities winning project uses augmented reality to place the user at the heart of England’s history, making visiting a compelling proposition.
“The Brilliant Science project will use universities and associations as channels to tempt delegates by offering themed tours, getting them out exploring the North from Manchester.”

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