Cheshire will feel the full force of the economic benefit of the FIA World Rally Championship when the Dayinsure Wales Rally GB rolls into the county next month.
Chester and Cheshire will play a vital role in Britain’s biggest motorsport event, with the fastest rally cars and crews in the world visiting the city centre on Friday October 27 before they compete through the grounds of Cholmondeley Castle the following day.
Cheshire’s participation in the Dayinsure Wales Rally GB was unveiled at Cholmondeley Castle, just west of Nantwich, today (Thursday).
Managing director of the event Ben Taylor talked in detail of the economic benefit the event brings to the county.
“On Friday [October 27] night, we will see thousands of fans descending on Eastgate Street,” said Taylor. “The next day, there will be thousands more coming to the RallyFest stage at Cholmondeley Castle. While a lot of these fans will be local to Cheshire, an awful lot of them have flown in from all around the world to watch this event and these people are spending money locally in Chester’s restaurants and Cheshire’s hotels. Being able to bring Dayinsure Wales Rally GB offers the area proven, tangible financial and economic benefit as well as the kudos of hosting a world-class, world championship event.”
Taylor said that boost would be bigger and more widely felt this season following more investment in the event’s local infrastructure.
“We have put so much more into Cholmondeley for next month,” he said. “It’s fair to say we were caught by surprise at the numbers we attracted in 2016, but this year we’re ready to give families the perfect finale to half-term week. As well as the best cars and drivers in the world to entertain them, Dayinsure has invested heavily in the ‘family fun zone’ in the Castle gardens. Children will not only get into the RallyFest stage for free, but they can then experience rock climbing, caving and riding a Segway for free as well.”
See walesrallygb.com for further details of the event which is based out of Deeside and runs from October 26-29.