THEY’VE inspired haircuts, fashion and TV viewing habits.
Now the Peaky Blinders are influencing people’s favourite tipples.
Arley Hall & Gardens – home to Tommy Shelby who was played by Cillian Murphy in the BBC drama – is stocking Peaky Blinders’ rum, whiskey and gin and the branded bottles are selling like hotcakes.
“We underestimated how popular they would be because our stock ran out in just a couple of weeks and that was during the quiet season,” said General Manager Steve Hamilton.
“Now we are fully open for Spring and Summer we expect them to be flying off the shelves.”
Much of Series 3 and 4 of the BAFTA-winning show was set at Arley Hall with the cast – including Tom Hardy and Helen McCrory – filming key scenes in the Library, Gallery and around the grounds.
Production of Series 5, believed to be the final season of the show, is expected to return to the stately home later this year.
With more than two million viewers on BBC2, and even more around the world, the programme has drawn visitors to Arley and the surrounding area and now those fans can go away with a taste of the Peaky Blinders’ lifestyle.
Tommy Shelby is regularly seen sipping whiskey and a key thread to the storyline in the last series revolved around the Shelby family’s gin production.
Sadler’s, a Black Country brewery originally founded in 1900, once supplied 12 tied public houses believed to have been frequented by the real Peaky Blinders.
Now they are supplying bottles of booze to Arley and the customers who love the show.
“The craft spirits draw from flavours made popular during the gang’s heyday in the 1920s when immigrant communities introduced new ingredients, aromas and distilling methods,” said fifth generation brewer Chris Sadler, managing director of Sadler’s.
“Our whiskey nods to the gang’s favourite spirit, our gin to the 1920s’ cocktail culture and the black spiced rum is a modern twist on a traditional favourite.”
The Peaky Blinders gin, rum and whiskey – as well as a pale ale – are on sale at Arley Hall & Gardens’ shop, which is open daily from 10am to 5pm. Visitors can enter the hall where the key scenes were filmed on Sundays, Tuesdays and Bank Holiday Mondays.