Katie Mulloy, the former Editor of Women’s Health and a leading lifestyle journalist, became Editor of Cheshire Life earlier this year when Louise Taylor stepped down after more than a decade in the role. Katie tells us about her new job and how she’s enjoying making the county her home.
What attracted you to move north to Cheshire?
My husband, James, grew up in Cheshire and we’ve always loved coming here. We’re both country folk at heart, never happier than when we’re in rolling green countryside. But I like the sophistication of the city, going out to buzzing bars and restaurants now and again, and Cheshire offers a great mix of both. Manchester is on our doorstep and yet we are surrounded by beautiful countryside, with pockets of cool towns, such as Knutsford.
We fell in love with a farmhouse just outside Sandbach, which dates back to 1850, and we’ve made it our home. It’s set in a couple of acres for our 15-month-old daughter, Mae, and springer spaniel, Daffodil, to roam around in.
Which parts of Cheshire are becoming favourite haunts?
I really like Rode Hall, with its hidden Italian garden – we recently went to its farmers’ market. And Tatton is a favourite for walks. It’s so vast; when you walk around the lake, it’s like you’re the only people in the park. Brereton Heath is a great space close to our home, too. I love a good high street and Tarporley is a favourite of mine with its independent boutiques, restaurants and bars. I’ve been finding plenty of places for a gin and tonic, such as Bar Six in Sandbach.
What are your plans for Cheshire Life?
There’s a great opportunity for Cheshire Life, the flagship title of Archant [media company]. Cheshire is a very unique county, with its country heritage and forward-facing aspirations and I think we can reflect that more in the magazine. For me, Cheshire Life is a luxe lifestyle magazine with a local heart; there’s no reason why someone couldn’t be considering buying Country Living or Good Housekeeping and choose Cheshire Life instead. Not only does it deliver everything those national titles do, it gives information that’s so much more bespoke to you. This could be a golden time for niche titles; quality content meets local, relevant information.
There are things that Cheshire Life is already doing brilliantly – it’s got its finger on the food-and-drink pulse. The social media and digital element of Cheshire Life is an untapped resource at the moment. I’ll be putting in place a new digital and social-media strategy that will increase our online presence. I believe there are opportunities to speak to a much wider audience, beyond the magazine, without sacrificing circulation.
Cheshire Life is a beautiful, weighty product that is a pleasure to read. It’s everything a print magazine should be – that tangible experience of diving into print and losing yourself. We can push it to the next level.